Laundry Detergent Green Hinoki

Crafted over two years, our breakthrough formula uses glycolipids, enzymes, and bio-based surfactants to lift stains and odours—then actually disperse them, so they don’t redeposit like they do with conventional detergents.

Why It's a Game-Changer:

• Next-Level Stain Lifting  Most laundry products are very 'soapy,' penetrating stains to try to absorb them. Ours does the opposite. Instead of penetrating the stain and the fabric, we use a proprietary technology with a one-two punch:  First, it acts like a magnet to LIFT the stain off, Then, it keeps the dirt particles suspended in the water, preventing them from redepositing onto fabrics. This method keeps your brights brighter, and your whites whiter over time.
• Next-Gen Biosurfactants Unlike conventional surfactants derived from petrochemicals, glycolipids are biosynthesized through fermentation, a renewable, lower-carbon production process. We use them at an industry-leading concentration, giving our formula a sustainability edge most laundry products don't have access to.
• Exceptional Cleaning Performance Our formula uses six targeted enzymes, including protease, lipase, amylase, mannanase, and two forms of cellulase. Each one is engineered to break down a specific type of stain, from protein and grease to starch and everyday grime. Used at carefully calibrated low doses, they deliver thorough, effective cleaning while remaining gentle on fabric fibers.
• Smart, Sustainable Design: Comes in a sleek, reusable 750mL aluminum bottle with a precision pump (just 10mL per standard load = 75+ loads).
• Safe for What You Love: Cold-water optimized. Safe for all fabrics—from delicates, to natural fibers, linens, gym gear, baby clothes and more. Low-foam & HE machine compatible. Available in Green Hinoki (a fresh, grounding scent unlike anything in laundry) and Unscented for sensitive skin.